There is a common belief among Internet marketers that free article marketing works wonders for business growth, and to some extent this is correct. effective link building could be a real gold mine if you know how to use it. The whole world wide web depends on content, but fresh, truly original materials are hard to find. Versions of the same article are published dozens if not hundreds of times, and what the average reader finds on the web are compilations; mix the words but keep the idea, this is how it works. Originality is hard to find in topic and ideas, but it remains in words, in superficial creativity
Free article marketing consists of the publication of original materials as press releases, white papers, forum posts, social network posts and newsletters or the submission in article directories with a link building service. But where do all these materials come from? A web developer seldom has time to write the articles himself/herself; content is usually outsourced and often modified through software programs called article spinners that come up with new versions of a unique article, paragraph by paragraph. The eagerness to produce more and more such materials is that articles create backlinks pointing to the official website.
Business owners need more prospects, higher traffic and a better page rank, this is at stake here. Uniqueness of content is not the same thing with originality; every material can be relevant for free article marketing as long as the word order, the sentences and the paragraphs are arranged in a new form. From this point of view, we are witnessing a deterioration in the quality of the content distributed around the world wide web. Real originality in writing still defines news articles. Controversies, debates and informative materials about events remain the breath of fresh air in Internet free article marketing.
These are the pages with the highest traffic, the best page ranking and the highest profit. Other sources of fresh content are blogs. Blogs focus on niches; they began as online diaries and a way for people to express their beliefs, opinions, thoughts and feelings. They continue to grow as one of the most powerful sides of the Internet. A blogger pushes web content a step further with every new entry he/she makes.
Originality, not uniqueness, remains the true heart of the Internet, and if marketers want to succeed on the long term, they should produce content that is totally new and fresh, at least once in a while. Nobody is interested in reading the same thing in other words, and even if these are tricks to achieve business exposure, they still need to be backed up by quality.