Internet marketing, web design and one way links go together hand in hand. Incompatibilities do appear between SEO and web design and such occurrences are pretty common. The root of the trouble is the improper collaboration between the optimizer and the web designer. It is important for the success of a website to also include SEO elements in web design. If you don’t follow this rule, the SEO will later come and rip off the design scheme, making part of work useless. Things should not go like that; this is where trouble begins.
SEO web design should rely on advanced effective link building techniques, so that the website looks great and it also has a well-optimized code. It is false to assume that with SEO only website content has to be optimized, the code requires optimization as well. Meta tags, titles, headlines, URLs and various other elements play an important role for SEO web design too, influencing page rank and web popularity. The website structure in fact should support SEO by its easy-to-use platform or pattern. Here is what I mean by this.
Search engines have difficulties indexing websites with a vertical, in-depth structure. Indexation is also held back by complex web design. This is one of the reasons why some search engines access website files incompletely. With a simple horizontal site structure, SEO web design would be more advantageous and definitely easier. This allows for any file to be accessed quickly and efficiently. The directory structure certainly ranks highest in this context.
Even when the SEO and web designer work together, many mistakes can appear related to SEO web design. Among the common errors a higher frequency has been identified for:
– complex directory and file names with numbers and weird characters included;
– hard to load images because of the large sizes;
– fancy graphic;
– too little room for text;
– too many flash files that don’t allow full access to text information, etc.
The list of problems could be much longer; these are just examples of very common problems that stand in the way of correct SEO web design. It is important to entrust web design to a professional that also has SEO knowledge or who works with a SEO expert. Make sure the designer has top knowledge in the field and he/she complies with your requirements for simplicity, user-friendliness and easy access.