Google is by far the most improved and comprehensive Internet marketing business even if generally camouflaged as a search engine. What the advertisers get in this business relationship will be the opportunity to stop wasting marketing resources and utilize new internet marketing strategies more efficient for the money-wise promotion of products and services. The old marketing type in which businesses have to purchase for the opportunity of sending their message to the target audience is now replaced by the more exotic forms that allow users to click on hyperlinks, share or view videos, print coupons and make phone calls. Obtaining such actions from the consumers is certainly a new approach in product and service marketing.
What is the efficiency rate of an article marketing or Internet marketing business? Well, when compared with the conventional marketing type, the results are certainly remarkable. With the thirty-seconds spot broadcast on a TV channel, the chance to convince consumers to purchase is really a lot lower than on the web. On-line, the development of the technologies involves a procedure that goes the other way round: from the customer towards the marketer. The advert, the hyperlink, the banner or the screen become relevant only if the internet page visitor takes initiative and clicks on it.
In the simplest type of manifestation, the fundamentals of the internet marketing strategies are the keyword search engine query performed by an Internet surfer, who will scan the business advertisements together with the search engine results shown by the search engine. This means that the activity performed by a customer is really a few dozens times more appropriate than his/her exposure to the ad on tv. The Google pay-per-click advertising program in fact became the basic model for any Internet marketing business, with all of the other search engines trying to catch up with the system. And the economic results do speak for themselves!
You will find also disadvantages in an Internet marketing business and the process of producing bogus clicks for example is just one example out of numerous. Even though the pay-per-click model remains the most rewarding marketing program for most internet marketers, newer techniques of internet protection are required every day in order to stop or keep under control the various devious practices that aim at illicit gains. There are many businesses that are actually generating efforts to put an end to this marketing structure or at least to offer other possibilities that are just as profitable. The question remains open as well as the direction in which the web advances.