As we reported earlier, 1.5 billion adults around the world, or a whopping one in three, are obese or overweight. But, as any marketer will tell you, this is merely an untapped opportunity: it simply means that two out of three are still “unobese“. And doing its best to hit the goal of 100% obesity, is IHOP which, for the first time in more than two years, has just unleashed Pancake Pandemonium: “You can choose a stack of five Buttermilk pancakes as a main course or you can opt to add them to a combo which features eggs any style, hash browns, and a choice of pork sausage links, bacon, or ham.” Remember: “With authentic country flavor, our fluffy buttermilk pancakes are the signature favorite we’re famous for. Order early and often—All-You-Can-Eat Pancakes are unlimited!”
Wait, what are America’s healthcare costs again?
Why, at $852 billion or 25% of all government spending, only the single biggest item in the entire US budget. And rising exponentially.
Oh well, that means it is some other generation’s problems. But for now, the tapped out US consumer must be fed (any similarity between the verb and an identically spelled noun is purely accidental).