YUM Plunges After-Hours On 'Shocking' China KFC Miss

Just as we warned, the avian flu in China has had a very significant impact on its KFC chain

  • *YUM BRANDS MARCH COMP SALES DOWN 13% FOR CHINA UNIT     :YUM US
  • *YUM BRANDS: MARCH SAME-STORE SALES DOWN 16% AT KFC CHINA

It seems slashing prices did not do the trick – though we are sure this strain of the deadly virus is just a ‘storm in a teacup’ buying opportunity.

 

    

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