Today it has become more difficult to reach customers with advertising messages. Traditional forms of advertising such as television, magazines, radio, and newspapers are paving way to new technological advertisement for example Wi-Fi advertising. Due to Wi-Fi popularity, most universities, resorts, restaurants, shopping malls among others offer Wi-Fi. This prevalent increase of Wi-Fi technology has introduced a new idea of Wi-Fi advertising. Since Wi-Fi enabled devices are very common these days, therefore people have the increased tendency of staying connected to the internet wherever they are.
Wi-Fi advertising can be used by any business nowadays. What this means is that anyone logging on to your business’ Wi-Fi will first see your advertisement details on their screen. This is a really effective advertisement tool and can be used anywhere so long as Wi-Fi is available.
How Does Wi-Fi Advertising Work?
You can put Wi-Fi advertising to various uses. The main aspect of this is to set up proximity broadcast at various places. You should think about a way you can target consumers when they are shopping. If for example you are selling a particular product in a store, you have to ensure that you remind your customers via posts to keep their Wi-Fi on in order to receive your special messages.
It is easier to explain the concept of wifi marketing by examples. If you are a realtor you can use this network to send gif animations to people and inform them more about the details of your properties. Visitors will find it useful to get your business card containing details, such as your business opening hours, telephone number, e-mail address and also link to your business site.
Most shops like to send deals and discounts to customers. This can also be done using wifi advertising because when customers search for wireless networks, they will most likely find your shop and also get access to the screen exhibiting an advert or a discount voucher. This technology allows you to send information to iPhone, android, iPod, Blackberry, and iPad devices. This will help you in targeting a broader range of users.
A client might be interested in learning more about a particular car for sale. You can offer this using your Wi-Fi marketing system. The moment the customer connects to your Wi-Fi, a screen will appear with the special deals that you are offering. This can convince the customer who had many doubts about one vehicle to consider buying another vehicle.
Wi-Fi advertising can also help in limiting the costs of running business, which would be financially beneficial for your company. It is surprisingly cheaper in comparison to other forms of marketing. Wi-Fi is a really effective way of advertisement, if a business is able to work out exclusive deals and use the correct people to help in their marketing campaigns.