Just like search engine marketing does, reverse SEO protects the online reputation using a methodical approach. Step 1 is to identify the pages and sites that contain the negative comments about a company that are ranked on search engines under important keywords. These types of keywords could include the name of the company, employees or even products and services.
Step 2 of reverse SEO means it is time to analyze the ranking authority of the websites. This will help decide what tool are needed and how much effort is required to move the negative information off the first page of Google, Bing and Yahoo. A negative PR blitz that spreads around the social media industry, is much more difficult to stop or even slow down because it is not on a single domain that can be pushed down or even “hidden”.
Step 3 means it is time to start gathering the necessary tools and execute the reverse SEO campaign. Such tools could be fresh press releases that are optimized, a new network of competing blogs and sites, social media accounts and a social bookmarking program. Reverse SEO should include content syndication to build backlinks of high quality. Any Internet marketing expert will have the necessary tools.
For more information on reverse SEO, check out Long Island search engine optimization
Reverse SEO Begins Before Negative Press Emerges
When it comes down to it, the best to time combat negative content is before it happens. How do you do that? Any strong domain will make it hard for negative PR to make it to the top of the search engines. This is due to the way that the pages link. Any page will rank high on the search engines if there are enough backlinks pointing towards it. Once it is ranked, it will be hard to bypass. Might as well get to the top first under your own keywords before anyone else.
The problem with negative press is it can be picked up quicker than positive press. As publishers pick up the content and add it to their blogs, sites, fourms and social media sites, it fuels the backlink process and can really gain momentum of damaging press, pushing its way towards the top of the search engines. It can certainly become more difficult to address if this happens. By launching a reverse SEO campaign sooner than later, you can prevent the negative publicity from gaining exposure in the first place.
Reverse SEO Protects Online Reputations
In your online reputation management strategy, reverse SEO should play an important role. It really is very easy for angry customers, unhappy clients, competitors, upset employees, lazy bloggers or anyone else with a gripe against a company to tarnish the name. Most of the time its anonymous, which wont help if the legal route was an option. It makes the whole negative movement impossible to address in private.
Take the time now and put a plan of action together to launch your reverse SEO campaign. Do this today ad you will be happy that you protected yourself before any potential trouble strikes and the damage starts in the search engines. In about a year you will be thanking me.
For more information on reverse SEO, check out Long Island SEO