The effective link building strategies used by web marketers to increase free traffic seem like a gold mine; however, not not all visitors become customers. In fact, too few of your visitors turn into clients, the percentage is really small. Many people use the Internet for information only. Not everybody shops on the Internet, web surfers need news, information or video materials. If you don’t sell, at least convince them to click on some ads or links and bring you profit otherwise.
Lots of black hat tactics have been developed over the years in the attempt to increase free traffic and one way links by all means. Because some companies use dishonest promotional tactics, search engines check websites a lot more carefully now than in the past. Too tight competition could also lead to problems. The big issue comes from the fact that both you and your competitors target the same web surfers or market segment. Some companies choose to play dirty!
The two advertising programs from Google make a fine example here: Adsense and Adwords. A huge level of fraudulent activity has been registered for both. In the case of Adwords, when you increase free traffic you can lose lots of money when you get many irrelevant clicks on the ads. Deliberate clicks meant to waste the competitors’ resources was one of the common fraudulent practices. Adsense users on the other hand tried to fool the system and get more money by clicking on their own ads. Some web marketers use the strategy of multiple clicks to make more money.
As it happens with everything else in life, there are two sides of the coin, and the same holds true for every attempt to increase free traffic. The choice of methods, strategies and approach influence the success of the business as such, and positive results appear only for highly relevant web visitors. Therefore, you have to do your best in order to target web surfers that are most likely to convert into customers.
Numerous web pages give guidance for article marketing, search engine optimization, link building, traffic increase and the like. All these are closely interrelated in a complex network; what you do with one influences the rest. If you have a general perspective of how things stand, chances of success get higher!