Free article marketing relies on the publication of web content in the form of short informative articles in a large number of online locations such as social networks, article directories, blogs and forums. With most directories, there are no fees charged for article submission, which is why we refer to the practice as free article marketing. There are several directories that work on fee-based membership. However, many web developers that are just at the beginning of the road will not take up monthly fees for article publication. They will first go with what’s free.
effective link building conducted around valuable web content can increase business exposure, traffic and page rank. Both web surfers and search engines depend on content. And every website provides some type of information, regardless of the domain to which it belongs. Once you have identified the most relevant keywords for your product, service or domain, you can continue with performing search engine optimization for the home page and the articles you are going to use for promotion.
For many marketers, free article marketing is a one way link building strategy that works. Article marketing is in fact ever present in the materials dedicated to link building. The truth is that links start appearing naturally the moment you offer something valuable to Internet users. This is why the first rule of free article marketing is quality, with the second being originality. Well researched content with fresh and practical information works in the reader’s advantage.
There are several free article marketing e-books and e-guides that you can check to learn more about this form of web promotion. To briefly stress out the most important aspects you need to know about we should mention:
– writing tips and suggestions to make the articles interesting and appealing to the reader;
– instructions on why titles matter so much;
– learn about keyword density and keyword distribution in article content;
– content structure and the inclusion of links;
– simple URLs vs anchor text links;
– article submission and the steps it requires;
– article submission with automatic software.
Free article marketing implementation is not difficult to achieve as long as you follow the above mentioned steps. Know your job well! This is another word of advice that simply stresses out how much skills make a difference for writing and marketing.