Businesses used to submit articles to local or regional publications so as to spread the word about their business. Companies provide articles to newspapers and their only profit is the business exposure they from the publication as such. This model, which still works extensively, is now implemented by online marketers and advertisers that need a viable pattern to use for their business promotion. Businesses now have the opportunity to improve their page rank and get more visitors to the home page if they submit articles to article directories with a SEO link building service and other web locations.
There are two possibilities to submit articles: automatically or manually. Before the material approval and publication, several stages have to unfold. First of all, you should write the articles using the same top-notch keywords that you rely on for the search engine optimization of your website. For each keyword you should write four or five paragraphs in the form of a coherent article. The average length of the articles is somewhere between 400 and 600 words. You should not use a keyword density higher than 4%.
One other thing you should check before you submit articles is the number of one way links you can include in the text body or in the author resource box. Some directories accept anchor text links while others allow only simple URLs. Check all the rules concerning publication before you submit articles to directories. Furthermore, provide quality content to insure business success. Web surfers won’t click on the links to your website if they discard the material as poor quality.
Then, there is always the possibility to submit articles automatically using a software tool that does all the work for you. The automatic article submitter can only be used for article directories where you have a valid account, for the only reason that the program records your login info and uses it to sign in and submit articles. There are good bits and bad bits about using automatic programs, and sometimes it is preferable to stick to manual submission, than to use softwares.
What you also need to be aware of that article marketing requires consistency, meaning that you have to submit articles on a continuous basis in order to maintain the increasing trend in the traffic that reaches your website. Make article distribution a regular part of your Internet activity. The more you insist on article marketing, the better your results.