The Retail "Half-Off" Mystery Explained In Two Simple Bullet Points

The two bullet points below from a just released update by Yum Brands explain all you need to know about the “magic” of half-off retail discounts.

  • YUM BRANDS- IN CHINA, LIMITED-TIME “HALF PRICED” BUCKET PROMOTION YIELDED AN ABOUT 16% INCREASE IN KFC SAME-STORE SALES FOR FIRST 10 DAYS OF NOVEMBER
  • YUM BRANDS – IN CHINA, KFC SAME-STORE SALES WERE DOWN APPROXIMATELY 8% FOR THE REMAINDER OF NOVEMBER

So, sales were up 16% for the 10 days in which margins were crushed, then down 8% for the remaining 20 regular margin days. And the net impact on the bottom line is…

    



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